The actor Emilio Insolera in a scene for MARTINI.
The film will run online throughout the summer season in Europe, and is being supported with OOH, digital OOH, and shorter films for TV.
The Bacardi-owned drinks brand enlisted TV and commercial director Autumn De Wilde and cinematographer Luca Bigazzi to collaborate on the film, which shows various characters weaving their way through the side streets of Rome before converging on a picturesque piazza.
Ryan Heffington, who choreographed Sia’s Chandelier video, devised the routine depicted in the minute-long film.
The ad also features cameo appearances from a number of celebrities and influencers including ex-Formula One driver Susie Wolff, French fashion blogger Camille Charriere and Russian actress Ravshana Kurkova.
Created by AMV BBDO variations of the film will be shown across digital channels and broadcast across the influencers’ own channels.
The actress Carola Insolera in a scene for MARTINI.
Martini recently unveiled a tongue-in-cheek campaign as part of its ongoing marketing around Formula One, announcing the return of its track side billboard featuring model Jessiqa Pace...continue at http://www.thedrum.com/news/2017/06/22/martinis-charming-play-with-time-ad-celebrates-italys-gioia-di-vivere-ethos
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